Moodmakers was not just assigned to design the hotel, they were responsible for the development of the Hotel Couture concept as well. Moodmakers’ designers were inspired by the vicinity of the World Fashion Centre: fashionable and contemporary, but above all attractive, comfortable and welcoming. The efforts of Moodmakers did not go unnoticed. On the contrary: Hotel Couture is rewarded with the Best Western Premier-label. It is the first hotel in Amsterdam hotel that meets the high demands of this exclusive label.